Beef producers worldwide face similar challenges and aspirations. Many astute producers have employed fine nutritional and management skills only to be frustrated to see a production plateau develop in their herds beyond which little progress can be made. While the poultry and swine industries faced similar frustrations in the past, they have employed powerful scientifically proven genetic principles to make impressive advancements in recent years. Excellerator Genetics under the council of world-renowned geneticists applied the same proven principles utilized by these other industries to produce the Excellerator lines of beef cattle. Composite breeding practises utilizing "heterosis" and "breed difference" over approximately 15 generations has enabled Excellerator Genetics to offer a rare opportunity for commercial beef producers to boost their current overall economic performance to new heights.